Often you will choose the format of the establishment after you find a suitable place for the restaurant. With this approach, you will be able to focus on the target audience that will visit your institution. For example, if it will be a room near office centers, then it makes sense to think about an institution with low prices and a wide selection of dishes so that office workers can have lunch with you every day. The subsequent promotion of your business also depends on the target audience. Let’s take a closer look at which restaurant is best to open, and what types of such establishments are.

The classification will be carried out according to several parameters.

According to the format of work. It can be: a cafe, a restaurant or a bar, a restaurant, it can also be a variation of fast food and a restaurant, or an establishment of an expensive segment. It is important to clearly choose the concept of work, since the costs of starting a business will depend on its choice, which you will calculate when drawing up a restaurant business plan.Kitchen type. This is the second step. Here the choice is wide and it is the choice of menu type of cuisine that can distinguish you from competitors. The most popular are: Russian, Ukrainian, Georgian, Italian, Japanese or French cuisine. There are entrepreneurs who are looking towards more exotic cuisine, such as exclusively seafood dishes or vegan restaurants. But when choosing a narrow niche, you significantly reduce the number of target audience that will visit your restaurant.Number of guests received. Usually, newcomers open restaurants for up to 50 guests, and the most popular format is establishments for up to 30 guests, since it is easier to find a room for such a number of visitors.

price segment

Here you have to decide on the price tags for the dishes in your establishment. Here the rule works, the closer the restaurant is located to the center and the cooler the repair is, the higher the price tag will be. There are exceptions and a fashionable restaurant can be located on the outskirts, for example, with a beautiful view of a lake or a river.Here you can summarize, and give advice to beginners. It is better to open all formats of restaurant cafes with about 30-40 seats in the middle and low price segments. The type of cuisine should be chosen based on the audience that is located nearby or after analyzing the market of competitors.

By choosing this format, you will minimize the risks as much as possible and will be able to attract visitors in any case. If we consider fashionable restaurants, then there customers are very demanding and investments in business are simply huge, and during a crisis this is especially irrelevant.

For a beginner, the most important thing is to learn how to manage a small restaurant and bring it to a profit, after that you can take on larger projects and attract investments from outside, but experience is a must have in this business idea.

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A few more little tipsThe format of a restaurant often depends on where you want to open it. For example, if many foreigners of the same nationality live in your region, then you can safely open a restaurant with a focus on their national cuisine.

In the regions, establishments in folk, Russian, Ukrainian or other styles are often popular. Beautiful interior design can attract many visitors, namely the color of the institution will create a suitable atmosphere for you.

Also in the cities, a mixture of restaurants and fast foods are quite popular. In such establishments, employees of business centers often dine, and many other people passing by. Plus, such establishments allow you to build a “democratic pricing policy”, in connection with the preparation of most of the dishes on the principle of ordinary fast food, the same pancakes, hamburgers or pizza.

Location and premises

After you have chosen the format of the future institution and decided in which area you will open it with a clear focus on potential consumers, then you should take up the careful selection of the place. You, for sure, understand that the successful location of such an institution can play a very important role in the success of your business. Look for places with high traffic, convenient access and parking spaces. At the same time, you still need to focus on competitors. In a big city, finding a room will be difficult, but still possible. Communications must be connected to the building: sewerage, water supply, heating, exhaust, etc. On average, the area of a small restaurant is about 100 – 250 sq.m.

The next step on your journey will be redesigning the layout. Try to create maximum comfort, that is, the room should be segmented into places for several people. When planning, leave space for the kitchen, and there should be a lot of it so that the staff can work comfortably. There are many rules that describe the requirements for restaurants, so even at the design stage, it is worth seeking advice from an experienced architect. This will save you money in the future.